University of Connecticut

Events Calendar

BUS PhD Student Speaker Series - Suzanne Shu

Friday, January 29, 2016
10:30am – 12:00pm

Storrs Campus
BUSN 214

"Risk, ownership, and loss in decumulation during retirement"

Suzanne Shu is an Associate Professor of Marketing at UCLA, Anderson School of Management. Suzanne Shu’s research investigates how individuals form judgments and make decisions in uncertain environments. She is especially interested in judgments and decisions that occur over long timeframes. The types of decisions analyzed in her research include consumer self-control problems and consumption timing issues, with important implications for both negative behaviors (such as procrastination) and positive behaviors (such as saving). A central application of her research is in explaining how consumers make decisions about financial products such as mortgages, annuities, personal savings, and investments. Her expertise in this area has led to presentations at industry and public policy conferences (Behavioral Finance Forum, Tobin Project), membership in working groups on consumer finance at the Sage and Sloan Foundations and the Federal Reserve Board, and financial support by the Sloan Foundation to pursue research on annuity choice.


Zahra Tohidinia,

School of Business Ph.D. Program (primary), Marketing Department, School of Business, UConn Master Calendar

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