University of Connecticut

Events Calendar

Digital Directions Speaker Series

Wednesday, March 30, 2016
5:30pm – 6:30pm

Stamford Campus
Learning Accelerator Rotunda (Room 3.117)

How Data Emboldens The Creative Process

Data is becoming a critical component in the social media creative process. Understanding what type of content will engage with consumers, across multiple channels, determines the success of a social media campaign. Data is the key to knowing those answers before the campaign begins, and measuring your results after to determine your ROI.

Contact:

Phil Dwire, philip.dwire@uconn.edu

Stamford Student Activities (primary), Stamford Campus, Stamford Career Services, UConn Master Calendar

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