University of Connecticut

Events Calendar

I/O Psychology - Brown Bag Speaker Series

Friday, November 2, 2018
12:20pm – 1:50pm

Storrs Campus

Situated in media effects, Dr. Bellur’s research focuses on understanding the psychological and physiological effects of interactive media on key communication processes and outcomes. The presentation will focus on explication and measurement issues related to interactivity, cognitive heuristics and user engagement in the context of new media. Dr. Bellur has co-developed a new theoretical framework called the motivational technology model, which examines how we can harness unique affordances of new media, such as interactivity, to boost individuals’ intrinsic motivation, and encourage them to engage in preventive health behaviors. Her recent work has also examined the effects of media multitasking on learning and enjoyment.


Alec J. Calvo (

I/O Psychology (primary), Psychology Department

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